What is a Hashtag?
A hashtag is an easy way for users to categorize posts that share a common topic or belong to a particular group. The hashtag is used to highlight keywords or topics within a post, and can be placed anywhere within a post.
How to search using a Hashtag
Any public post can be searched by anyone, and posters often use hashtags to help direct searches to their posts. A post can have more then one hashtag in a single post, so when searching for posts users can enter multiple hashtag terms, like #Facebook #hashtags.
Within Facebook one would write in the search bar facebook, or hashtags to access information regarding using hashtags and possibly related to Facebook.
Tips for using hashtags
1. Limit the amount of hashtags to 2-5 per post
2. Do not use a too broad of a word (Example: instead of dentistry use periodontal disease)
3. See what competitors are using and USE them
4. Do not use spaces (Example: instead of #periodontal #disease use #periodontaldisease
5. Capitols do not matter
6. Keep it short and easy
7. Use hashtags in newsletter’s, blogs and post
8. Create your own hashtag like #susanketterer or #susankettererconsulting and use repeatledly
9. Use hashtags to reach beyond your current fans (you will be grouped with other articles or posts with the same hashtags
10. Keep it relevant. If Obama Care is a hot topic use the hashtag #obamacare but only if you are posting about the topic (otherwise you will lose credibility and be labeled as a spammer)
11. Do not use just hashtags. Give good content too!
Take these few tips and put them to use today to reach past your current fan-base.
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Susan Ketterer Consulting 